How Brands Can Use Tech and Platforms to Create Micro-Communities

Forget 360 campaigns, and focus on the 15 degrees that matter

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Fandoms are often an overlooked force in internet history. These micro-communities can help create a feeling of belonging and community, presenting brands the perfect opportunity to forge deep and meaningful connections.

David Bates, CEO and creative director of creative agency Bokeh, and Pedro Zuim, global marketing director of Future Farm, joined Adweek’s Lucinda Southern during Social Media Week Europe to discuss how brands can lean into the power of community. 

Make change the appealing choice

Plant-based meat company Future Farm is on a mission to change the way the world eats.

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