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In recent months, advances in the field of artificial intelligence have threatened to reshape the landscape of search engine technology, prompting the publishers who rely on search traffic to power their businesses to prepare for a future without it.
So far, publishers have mostly feared the impact AI-enabled search could have on their advertising revenue.
If Google’s Bard or Microsoft’s Bing can answer a search query without directing a user to an article, publishers’ bottom lines will suffer, and the tools have exploded in popularity.
In March, ChatGPT attracted 1.6