How AI-Enabled Search Will Affect Publishers’ Affiliate Businesses

Affiliate is a numbers game, and the numbers are about to change

Sports marketing leaders from State Farm, the Golden State Warriors, the NBA and more will join ADWEEK Brand Play on May 9 to unpack the trends, techniques and tools you need to break into the space. Register for your virtual pass.

In recent months, advances in the field of artificial intelligence have threatened to reshape the landscape of search engine technology, prompting the publishers who rely on search traffic to power their businesses to prepare for a future without it.

So far, publishers have mostly feared the impact AI-enabled search could have on their advertising revenue.

If Google’s Bard or Microsoft’s Bing can answer a search query without directing a user to an article, publishers’ bottom lines will suffer, and the tools have exploded in popularity.

In March, ChatGPT attracted 1.6



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in