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Valentine’s Day is being celebrated differently this year, thanks to the pandemic, which makes Valentine’s Day marketing a little different, as well. Facebook shared three examples of brands finding creative ways to adapt via its platform and Instagram.
Lingerie brand Adore Me sought out to portray normal, everyday people, rather than stereotypical “lingerie models,” turning to a campaign driven by influencers and its community and targeting potential customers on Facebook and Instagram with relevant content—video and static images—based on their purchase intent.
Adore
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