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For social media marketers who reach a bit too far with their humor, the worst-case scenario is usually being fired.
And yes, Corey Smale, who tweeted Pabst Blue Ribbon’s “Try eating ass!” tweet, did indeed lose his job. But that’s not what’s bothering him two weeks after he was fired as the beer’s brand manager for his attempt at a Dry January joke on the brand Twitter account.
Speaking exclusively to Adweek, Smale says what’s been on his mind is the responsibility that social media managers have in terms of creating a brand voice that doesn’t just resonate with a core audience but also has buy-in from co-workers across the organization.