Hearst Magazines and J. C. Penney Partner to Launch Gifting Grace and CLAD

(Press Release) PLANO, TEXAS and NEW YORK, November 11, 2010—Beginning in summer 2011, J. C. Penney Company, Inc. will launch two new retail businesses—called Gifting Grace and CLAD—in a marketing partnership with Hearst Magazines. The sites will debut under J. C. Penney Company Inc.’s newly formed Growth Brands Division, a business unit created to pursue high potential opportunities and leverage the Company’s exceptional merchandising, marketing, product development, sourcing, IT, and planning and allocation capabilities.

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