Hearst Magazines Partners With AOL's Pictela Ad Unit

(Press Release) New York, May 3, 2011—Hearst Magazines Digital Media (HDM), a unit of Hearst Magazines, today announced it is the first third-party publisher to partner with Pictela, a unit of AOL, Inc. and a global platform for distributing high-definition brand content and advertising, to deploy the IAB Portrait ad unit.

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