Hearst Int’l President & CEO Duncan Edwards on Global Expansion & Rise of Mobile

The future of publishing is on mobile platforms, says Hearst Magazines International president and CEO Duncan Edwards in an interview with Publishing Executive. He has seen mobile’s rapid rise in foreign markets such as China and believes publishers need to find a way to make the mobile reading experience as engaging for readers as the social media and video-centric apps they currently enjoy.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in