Substack Pro Leads to Departures From Platform, Opportunities for Competitors

The program strains its claim to editorial impartiality

an image of a hand holding a blue envelope with a notification with the number one
Substack comes under fire as it rolls out its new 'Pro' subscription. Substack, Getty Images

Substack has lost several high-profile writers in recent days thanks to a new initiative that weakens its claims of editorial impartiality. As the platform figures out its position on content moderation—a lightning rod for media in recent years—emerging competitors, and even stalwarts like Facebook, stand to benefit.

@markstenberg3 Mark Stenberg is Adweek's media reporter.