What Happened to Creative Subscription Marketing for Magazines?

As an outspoken advocate of newsstand sales and someone with experience in circulation marketing, I find there is a correlation between the loss of newsstand sales and the reduction in creative direct response subscription marketing.

John Morthanos

John Morthanos is a circulation consultant specializing in niche and
special interest publications. He was Vice President Specialty Sales at
Curtis Circulation Company, Vice President Single Copy Sales at Primedia
Special Interest Publications and Cowles Magazines, Circulation Director
at Viare Publishing, and Circulation Marketing Director at Ziff Davis
Computer Publications.

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What Happened to Creative Subscription Marketing for Magazines?

John Morthanos

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John Morthanos