Where’s the Money in Publishing?

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Publisher Hanley Wood (www.HanleyWood.com) has been producing magazines for the residential and commercial construction industries for 30 years, including popular titles Builder, Custom Home, and Remodeling. In addition to its print division, Hanley Wood also has marketing, market intelligence, exhibition and e-media divisions. CEO Frank Anton had a background in print publishing when he came to Hanley Wood 25 years ago, and he spoke with contributor John Gartner about the importance of electronic media, where Hanley Wood derives most of its online revenue, how to capture an online audience and the future of the company’s conferences.



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