Hachette Inks Deal With Mobile Provider

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Hachette Filipacchi Media U.S. (HFM U.S.) this week announced a multi-year site mobilization and mobile ad network agreement with Quattro Wireless. Quattro has developed the redesigned mobile destinations of six HFM U.S. brands including Car and Driver, ELLE, ELLEgirl, ELLEgirl Latina, Premiere and Woman’s Day.

“We are excited to be working with a mobile partner like Quattro Wireless,” said Yaron Oren, director of mobile strategy and operations, HFM U.S. “We have established HFM U.S.’ properties as leaders in the mobile space over the past two years and we’re aggressively pushing to keep building our mobile business.

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