Häagen-Dazs and Lena Waithe Are Redefining Luxury While Supporting Marginalized Creators

The #ThatzDazs campaign aims to cultivate diverse talent with $1.5M pledge

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As the gig economy skyrockets and content creation becomes one of the next hottest career paths blatant inequities such as the pay gap for influencers of color pose serious concerns about who will benefit from the industry shift.

To combat this, brands are finding ways to ensure that underrepresented voices are not left behind. For example, YouTube introduced its #YouTubeBlack Voices Class of 2021 earlier this year to provide support and funding to creators worldwide.

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