The Guardian US Nets 40% Gain in Advertising Revenues

The increase comes amid an otherwise sluggish advertising market

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Stateside outpost The Guardian U.S. is on pace to grow its year-over-year advertising revenues by 40%, according to senior vice president of advertising Luis Romero, an uptick the 11-year-old outlet has notched during an otherwise uneven advertising market. That hike is partly thanks to an increase in its branded content deals and its courting of green ad budgets.

The 127-person publisher, whose fiscal year ends on March 31, wouldn’t share specific figures or say whether it was profitable on a standalone basis.

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