All Bets Are Off: The Guardian Bans Gambling Advertising

The publisher swore off oil and gas advertising in 2020

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

The Guardian and its U.S. outpost, The Guardian U.S., will no longer feature gambling advertising across any of its advertising touchpoints beginning June 15, according to senior vice president of advertising Luis Romero.

While the move aims to create a more healthy atmosphere for sports fans, the policy could bolster the appeal of The Guardian to socially conscious brands, leading to more ad revenue.

The policy will apply across all channels, including digital, newsletter, audio, video and app, as well as print postings in The Guardian, Observer and Guardian Weekly.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in