All Bets Are Off: The Guardian Bans Gambling Advertising

The publisher swore off oil and gas advertising in 2020

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The Guardian and its U.S. outpost, The Guardian U.S., will no longer feature gambling advertising across any of its advertising touchpoints beginning June 15, according to senior vice president of advertising Luis Romero.

While the move aims to create a more healthy atmosphere for sports fans, the policy could bolster the appeal of The Guardian to socially conscious brands, leading to more ad revenue.

The policy will apply across all channels, including digital, newsletter, audio, video and app, as well as print postings in The Guardian, Observer and Guardian Weekly.



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