With an Eye on Speed, Group Nine Media Is the Latest Publisher Flaunting On-Site Shopping

PopSugar is also debuting its TikTok-centric Holiday gift guide show


In its effort to make holiday shopping as effortless as possible, Group Nine Media announced two new initiatives Tuesday morning. 

The digital media company, which publishes titles including Thrillist, The Dodo, NowThis, Seeker and PopSugar, is now letting people buy affiliate products without hopping to a merchant’s website, thanks to a partnership with the one-click checkout service Fast. 

Group Nine’s women’s lifestyle title PopSugar also shared details of its ninth annual Holiday gift guide show, called Best-Kept Secrets.

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