Group Black CEO Travis Montaque Helps Brands Invest in a More Inclusive Future

Adweek's Media Executive of the Year helped facilitate $500 million in Black-owned media ad spend, and he's just getting started

Walking down La Croissette during the Cannes Lions International Festival of Creativity this year, Group Black CEO Travis Montaque was stopped by a lanyard-wearing bypasser.

“Thank you,” she said. “I finally feel heard. I have been coming to Cannes for years, and for the first time I truly feel included.” 

For Montaque, the words of gratitude touched his heart. 

Cannes, replete with rosé-swilling yacht soirées, may not be representative of mass media. But as a snapshot of an industry reckoning with its own exclusivity, this is a sign of progress.



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This story first appeared in the Oct. 10, 2022, issue of Adweek magazine. Click here to subscribe.