Sports marketing leaders from State Farm, the Golden State Warriors, the NBA and more will join ADWEEK Brand Play on May 9 to unpack the trends, techniques and tools you need to break into the space. Register for your virtual pass.
Google is a $1.3 trillion company that accounts for more than half of the global digital ad spend of $292 billion, a figure that is expected to hit $441 billion by next year.
That outsized role is leaving ad-tech companies, publishers, agencies and brands wondering what’s next following Google’s decision last Wednesday to not accept privacy alternatives when the third-party cookie goes away.
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