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Google is a $1.3 trillion company that accounts for more than half of the global digital ad spend of $292 billion, a figure that is expected to hit $441 billion by next year.
That outsized role is leaving ad-tech companies, publishers, agencies and brands wondering what’s next following Google’s decision last Wednesday to not accept privacy alternatives when the third-party cookie goes away. This afternoon, Adweek gathered industry heavyweights representing a cross-section of the industry. We also invited the biggest heavyweight of them all—Google—but the company politely declined our invitation.
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