Spotlight Shines Brighter On Google's Dominance Following Latest Privacy Move

Adweek editors discussed with industry leaders at Privacy Town Hall

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Google is a $1.3 trillion company that accounts for more than half of the global digital ad spend of $292 billion, a figure that is expected to hit $441 billion by next year.

That outsized role is leaving ad-tech companies, publishers, agencies and brands wondering what’s next following Google’s decision last Wednesday to not accept privacy alternatives when the third-party cookie goes away.

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