Spotlight Shines Brighter On Google's Dominance Following Latest Privacy Move

Adweek editors discussed with industry leaders at Privacy Town Hall

Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass.


Google is a $1.3 trillion company that accounts for more than half of the global digital ad spend of $292 billion, a figure that is expected to hit $441 billion by next year.

That outsized role is leaving ad-tech companies, publishers, agencies and brands wondering what’s next following Google’s decision last Wednesday to not accept privacy alternatives when the third-party cookie goes away. This afternoon, Adweek gathered industry heavyweights representing a cross-section of the industry. We also invited the biggest heavyweight of them all—Google—but the company politely declined our invitation.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in