Help! My Website Visitor Traffic Has Increased!

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Some of my colleagues were ecstatic this week about a spike in website visitor traffic. The excitement disappeared quickly after we discovered something very strange in our Google Analytics account.

As most of you know (or should now) any good website analytics package will automatically remove traffic that does not come from an actual person.

The concept is easier to understand when you think about it the opposite way. Programs like Google Analytics have a list of crawlers (also known as “spiders” or “bots”) and usually exclude them from any website traffic reports.

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