Google Updates Cookie Crackdown Timeline

FLEDGE will be ready for testing Q3 2021

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The cookie countdown is coming into sharper focus, somewhat.

The teams at Google are giving more clarity to the timeline of the deprecation of third-party cookies in its Chrome browser, releasing a monthly-updated timeline and adding more detail to each initiative.

The industry is working out how to offer more privacy-compliant ways to prop up the key pillars of digital advertising—including ad measurement, ad delivery and fraud detection—while staying on the right side of various competition regulations.

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