Google, Pinterest Look to Limit California’s Privacy Laws

The CPPA is still in the process of soliciting feedback from the public

It’s no secret that sports marketing is one of the hottest topics on marketers' minds. Determine the best way for your brand to show up at ADWEEK Brand Play: A Sports Marketing Summit. Register now to join in NYC or virtually on May 9.

With a year to go before California’s Privacy Rights Act (CPRA)—which aims to prevent businesses from sharing peoples’ data—comes into effect, big tech companies and their lobbyists are actively engaged in limiting the impact of the law.

In the public comments released by the state regulatory body California Privacy Protection Agency (CPPA), tech giants like Google and Pinterest, along with software and data-analytics companies like Workday and Insights Association, urged the Agency to narrow the rules of CPRA, specifically surrounding automated decision making, privacy audits and consumer requests for data information.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in