R.I.P. Page Views
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For years now, web geeks like me have warned about using page views as the prime or only method to measure website traffic. Just like “hits” from the early days of the Web, relying on the number of times people view the pages of your website is a big mistake. This month’s release of Google Instant Preview is further proof that the page view may no longer be a viable way to track website traffic.
A quick look through some support forums revealed that Google counts the “agent” that captures the preview of your pages as an actual website visitor in its analytics package.
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