Google Expands Verification Process for Financial Service Advertisers

The policy will roll out in Australia, Singapore and Taiwan, according to the company

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Google announced Wednesday it’s tightening its verification process for advertisers promoting financial services in an effort to fight financial fraud and scams. The policy will roll out in Australia, Singapore and Taiwan this month.

For most countries where advertisers promote financial services, Google requires information like hidden fees to a service or a minimum and maximum repayment timeframe for a personal loan to be disclosed to consumers. Now, the platform is asking advertisers to show proof of authorization through their financial service regulator and complete a Google advertiser verification program before a deadline of Aug.

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