Google Introduces Chatbot, Other Generative AI Creation Tools for Marketers

Long in the background, Google brought its AI tools to the front-end at its Google Marketing Live conference

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Artificial intelligence has been fundamental to Google’s advertising for decades, but often in ways imperceptible to marketers. At its annual marketing conference today, Google Marketing Live, the search giant rolled out a variety of products that brings AI, particularly generative AI, to the forefront, as industry buzz heightens over the technology.

Google is introducing a chatbot that will help advertisers devise search campaigns, its first marketer-facing chatbot technology. The company is also rolling out a suite of image generating tools called Product Studio, which can generate scenes with text-to-image AI generation, remove backgrounds and increase the resolution of images.




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