Google: There’ll Be ‘No Backdoors’ or Bias In Privacy Policies

Ad giant offers assurances it won't get in the way

“We don’t believe tracking individuals across the web will stand the test of time,” said Google's advertising chief Jerry Dischler.
Google's ad stack won't have special privileges under its policies without cookies. Google, Getty Images

Google rocked the industry last week when it said it would not support alternate identifiers to track individuals across the web or use them in their own products after the demise of third-party cookies.

@ronan_shields Ronan Shields is Adweek's programmatic editor.