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CANNES, France—After 5 years of auditing nearly 30,000 pieces of their own work, Google executives came to a humbling realization about representation in their marketing: “We weren’t getting it right,” said Google’s CMO Lorraine Twohill, as she announced the expansion of the All In initiative.
“We were very bad on darker skin tones and we were leaning into stereotypes,” said Twohill, who has been Google’s top marketer for the past 13 years.
So, the web giant went to work.