Google Adds to All In With Accessible Marketing Playbook

It was created in partnership with LaVant Consulting and Disability:IN

Discover exciting ways to capitalize on the power and passion of the sports community at Brand Play: The ADWEEK Sports Marketing Summit. Register today to join us in NYC or virtually on May 9.

CANNES, France—After 5 years of auditing nearly 30,000 pieces of their own work, Google executives came to a humbling realization about representation in their marketing: “We weren’t getting it right,” said Google’s CMO Lorraine Twohill, as she announced the expansion of the All In initiative.

“We were very bad on darker skin tones and we were leaning into stereotypes,” said Twohill, who has been Google’s top marketer for the past 13 years.

So, the web giant went to work.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in