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Forsman & Bodenfors New York created a holiday ad campaign for Goldman Sachs, but the financial services giant isn’t the beneficiary of the creative.
The goal of the campaign is to drive traffic to the #MakeSmallBig Holiday Market, a virtual holiday market featuring graduates of Goldman Sachs’ 10,000 Small Businesses and 10,000 Women initiatives.
#MakeSmallBig Holiday Market features over 60 small businesses providing gifting options such as jewelry, skin care, sustainable apparel and sweet treats.
Goldman Sachs took over 22 screens in shopping area Brookfield Place, located in Manhattan’s financial district, turning them into QR-code-equipped virtual storefronts.
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