Goldman Sachs Takes Over Screens in NYC Shopping Area and Its Own Instagram Account

It worked with Forsman & Bodenfors New York on the #MakeSmallBig Holiday Market

Goldman Sachs took over 22 screens in shopping area Brookfield Place, located in Manhattan’s financial district Forsman & Bodenfors New York/Goldman Sachs

Forsman & Bodenfors New York created a holiday ad campaign for Goldman Sachs, but the financial services giant isn’t the beneficiary of the creative.

@9Number9 David Cohen is editor of Adweek's Social Pro Daily.