Going Postal
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At 208′ long, it’s nearly two-thirds the size of a football field. But executives at Fry Communications say this digital printing behemoth is an effective weapon in the war against high distribution costs.
Fry Communications’ Co-Mailing Utility can print up to 33 publications simultaneously, while keeping mail databases properly sorted. This allows publishers to qualify for higher postal discounts.
The process physically merges the mailstreams of different titles to create one master mailstream, which is then eligible for higher presort discounts available at the carrier route sort level.
The process can result in a 10% to 15% savings on postal costs, compared to the price of mailing titles in the traditional independent manner, Fry officials say.
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