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A content marketing model launched by media company Gallery Media Group (GMG), publisher of titles including PureWow and One37pm, has generated an eight-figure revenue since its debut in the first quarter of 2021, the publisher said.
The service, called the Gallery Partnership Program (GPP), aims to quickly insert brands into cultural moments and viral trends, a task it streamlines by combining three content-marketing services under one roof. In doing so, the model blends the full-service offering of a social media marketing agency with the branded content capabilities of a publisher.
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