Sports marketing leaders from State Farm, the Golden State Warriors, the NBA and more will join ADWEEK Brand Play on May 9 to unpack the trends, techniques and tools you need to break into the space. Register for your virtual pass.
One of Britain’s largest media and entertainment groups, Global, has increased its digital inventory for programmatic buyers by adding advertising space across the London Underground and National Rail.
With the new inventory added to its digital advertising exchange (DAX) platform, the company now claims to reach 95 million people a week.
Global owns over 253,000 sites across the U.K. and Europe, including airports, buses, roadside posters and premium digital screens.
Oliver Deane, director of commercial outdoor and DAX, said that the growth in programmatic trading across Global’s outdoor
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in