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One of Britain’s largest media and entertainment groups, Global, has increased its digital inventory for programmatic buyers by adding advertising space across the London Underground and National Rail.
With the new inventory added to its digital advertising exchange (DAX) platform, the company now claims to reach 95 million people a week.
Global owns over 253,000 sites across the U.K. and Europe, including airports, buses, roadside posters and premium digital screens.
Oliver Deane, director of commercial outdoor and DAX, said that the growth in programmatic trading across Global’s outdoor
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