Global Increases Programmatic Inventory By Adding the London Underground and National Rail

The new additions mean the company now reaches 95 million people a week

Global owns over 253,000 sites across the U.K. and Europe.
Global owns over 253,000 sites across the U.K. and Europe. Global

One of Britain’s largest media and entertainment groups, Global, has increased its digital inventory for programmatic buyers by adding advertising space across the London Underground and National Rail.

@stephenlepitak stephen.lepitak@adweek.com Stephen is Adweek's Europe Bureau Chief, based in Glasgow.