Giphy Integrates With Spotify

People clicking on images from verified artists on the discovery platform will be taken to those artists’ pages on the streaming platform

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.

Audio streaming platform Spotify is getting visual following an integration with Facebook-owned GIF discovery platform Giphy.

Verified music artists on Giphy—including Doja Cat, Conan Gray, The Kid Laroi, Post Malone, Nicki Minaj and The Weeknd—will be able to connect their clips, GIFs and stickers directly to associated music on the Spotify application.

People browsing Giphy can search for musical artists with verified channels on the platform, and then click on one of the artist’s GIFs to navigate to the GIF detail page.

Participating artists will feature a Spotify deep link below their GIFs and stickers, and people can tap or click the “Listen on Spotify” button on any GIF to be taken directly to the artist’s page on the streaming platform.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in