Advertising

How to Get Credit for the Traffic You Drive to Your Advertisers

Headshot of Eric Shanfelt
By Eric Shanfelt

October 14, 2019

When I work with a publisher on their digital strategy, the first thing we do is look to better monetize the digital assets that they already have. This includes an in-depth analysis of how they’re fulfilling and reporting on digital ad programs.

Headshot of Eric Shanfelt

Eric Shanfelt

Eric Shanfelt is the founding partner of Nearview Media, a consulting firm that helps publishers with their digital revenue, audience and platform development. Eric is a 25-year digital media veteran and has been the Chief Digital Officer for several large publishing companies. You can reach Eric at eric@nearviewmedia.com.

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