It’s no secret that sports marketing is one of the hottest topics on marketers' minds. Determine the best way for your brand to show up at ADWEEK Brand Play: A Sports Marketing Summit. Register now to join in NYC or virtually on May 9.
Back in March, when Covid-19 was on the horizon but the lasting effects still unknown, current affairs publisher The Week went ahead with the U.S. launch of its title, The Week Junior, aimed at kids aged eight to 14-years-old.
“The key decision was ‘do we continue or do we stop?'” CEO of The Week Kerin O’Connor said. “We decided to proceed but it was tough for edit, they’ve never produced an issue in the office. It’s all by online co-working through a complex shift in working styles.”
Since
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