'Generation Alpha': Publishers Leaned Into Youth-Focused Media in 2020

Providing educational material and light relief to kids and parents

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Back in March, when Covid-19 was on the horizon but the lasting effects still unknown, current affairs publisher The Week went ahead with the U.S. launch of its title, The Week Junior, aimed at kids aged eight to 14-years-old.

“The key decision was ‘do we continue or do we stop?'” CEO of The Week Kerin O’Connor said. “We decided to proceed but it was tough for edit, they’ve never produced an issue in the office. It’s all by online co-working through a complex shift in working styles.”

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