Digital Transformation

In Shuttering Gawker, BDG Has Now Eliminated Most of Its Culture and Innovation Portfolio

The cuts, which follow the September layoffs at Mic and closure of Input, reflect a shift in BDG strategy

Since September, BDG has either closed or cleaned house at three of the four titles in its Culture & Innovation portfolio, a reflection of the monetization challenges facing particular kinds of coverage.

By Mark Stenberg

February 2, 2023

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Last May, the media company Bustle Digital Group began efforts to radically transform its Culture & Innovation portfolio, hiring the former global digital director of GQ, Jon Wilde, and unveiling plans to infuse the the titles with more celebrity coverage and a slate of signature events and editorial packages.

At the time, the C&I group included Mic, Gawker, Input and Inverse, two of which—Mic and Gawker—had been relaunched to much fanfare within the last two years.

The