Gardeners’ World Magazine’s Innovative Scented Cover

(London) May 22nd, 2012— Gardeners’ World Magazine’s June issue, on sale in the U.K. Friday 25 May, priced at £3.80 is using an innovative scented lavender cover to promote a garden aroma themed issue as part of its springtime push for extra sales. It is the first time a gardening title, or a BBC brand has used a scented cover in this way.

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