G/O Media Launches Guarantee-Backed Advertising Program

If clients don’t see lift, they don’t pay

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The multi-category publisher G/O Media, which houses 12 titles including Gizmodo, Quartz, Kotaku and Jezebel, is offering advertisers guarantees that their ads will work––or gives them their money back.

Called G/O Media Works, the initiative aims to boost the advertising revenue of G/O Media amid a period of economic uncertainty, as well as further familiarize marketers with the media company, according to chief executive Jim Spanfeller. 

The company launched in 2019 and operated for less than a year before the pandemic struck—and the publisher hopes the guarantee of G/O Media Works will reduce the barrier to entry for prospective clients interested in working with it. 

“We are very confident that this will work every time,” Spanfeller said.

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