FUSE Media Advisor Q&A: David Saabye, Adweek

For the fourth consecutive year, Publishing Executive is inviting technology strategists from leading media companies to FUSE Media Summit in Philadelphia. It’s not only a valuable opportunity to vet new technologies, but also a unique forum to exchange best practices with peers overseeing digital strategy at their organizations. We asked returning attendee and advisor David Saabye, SVP of Customer Experience at Adweek, to share why he values the FUSE Media experience. At this year’s summit, taking place Nov. 19-21, Saabye will join in a timely panel discussion about The New Age of Data Privacy & Protection. (See the full Advisory Board, meet our Opening Keynote speaker, and check out the FUSE program so far.) In the Q&A below, Saabye also acknowledges one of the media industry’s most common technology missteps – a challenge we hope to help attendees address at FUSE this fall. If you’re interested in attending the invite-only summit, fill out the attendee inquiry form here. What are the biggest benefits to attending FUSE Media? The biggest benefit of FUSE is the opportunity to develop relationships with publishers and solution providers over the course of the event. After a few days together participating in structured sessions, meals, and cocktails, you really get to know your peers and business partners on a new level – which cultivates a deeper level of respect and trust. Why should industry peers gather to discuss technology strategy and trends? Business managers often think their market, product, or other challenges are unique to them, but the reality is that we all have more in common than we realize (or admit to). Sharing technology strategies, trends, best practices, and mistakes benefits us all on an individual level, company level, and industry level. What is a widespread challenge in today’s media industry that technology can help address? One of the biggest challenges publishers face is the never-ending pursuit of the best technology solutions. Be it the most flexible CMS, the most efficient CRM, the most automated marketing technology, or the perfect data management solution. As publishers we invest too much into implementing and integrating these solutions and not enough time executing what these platforms provide. Rarely do we achieve our goals and realize the full benefit. Technology providers can focus on simplifying solutions for publishers and beefing up professional services, partnering with publishers to help them get the most out of their products. I’d rather have a technology with 20% of the features but have it fully implemented and leverage all of its capability than have a technology where I can only use 20% of its capability because I was unable to complete the implementation or don’t have the resources to fully utilize it. What new tech solutions for publishers would you like to see emerge? I’d like to see more development in capabilities and standards for selling, fulfilling, and authorizing subscriptions to news services delivered across multiple platforms (not just a publisher’s website). More Benefits of FUSE Media With expert speakers and analysis, you will explore emerging trends, best practices, and technologies transforming publishing. Plus, through boardroom case studies and pre-scheduled 1:1 meetings with leading solutions providers, you can accomplish months of intel gathering in just 2 ½ days. Did we mention FUSE Media is FREE for qualified attendees? Sponsoring FUSE Media If you're a vendor interested in sponsoring FUSE Media, contact Matt Steinmetz at msteinmetz@napco.com for more information.

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FUSE Media Advisor Q&A: David Saabye, Adweek

Leah Wynalek

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Leah Wynalek