From Publishers to Lone Creators, Pico 2.0 Aims to Monetize Digital Media

Block Club Chicago and others use the software to generate millions in revenue

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The line between publishers and creators continues to blur, and Pico wants to help monetize it all.

Since its launch in 2018, Pico software has helped independent publishers like Block Club Chicago, Defector Media and The Colorado Sun understand and monetize their audiences.

As the nature of digital media has shifted, with platforms like Substack empowering lone creators to turn one-person outfits into stand-alone publications, Pico has adapted as well, expanding its focus from publications to creator economy businesses of all kinds.



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