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For Publishing Success, Look to an Older, Truer Example of 'The Voice'

Headshot of Bob Sacks
By Bob Sacks

Sports marketing leaders from State Farm, the Golden State Warriors, the NBA and more will join ADWEEK Brand Play on May 9 to unpack the trends, techniques and tools you need to break into the space. Register for your virtual pass.

When I was a young and very impressionable publisher at the ripe age of 19 or so, I stumbled upon Forbes Magazine. At that time it was championed and published by the none too subtle and sublime Malcomb Forbes, the son of Forbes magazine founder BC Forbes.

Malcolm was always bigger than life in a time when life was pretty damn big. He dabbled in politics and then gave the rest of his professional life to his father’s magazine and also to the fun involved in being an extremely prosperous publisher in the heyday of New York publishing.

Malcolm

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Headshot of Bob Sacks

Bob Sacks

Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of The Precision Media Group (BoSacks.com). He is also the co-founder of the research company Media-Ideas (Media-Ideas.net), and publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator and almost every other job this industry has to offer.

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