For Best Results in Brand Safety, Be Transparent and Trustworthy

Twitter brings marketers into the fold on user safety and data protection


Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Twitter’s Caitlin Rush illustrates the growing interest from marketers in platform transparency reports. Below, in her own words, she urges brands to take more responsibility for their online presence and safety metrics.

“Sunlight is the best disinfectant”—so the saying goes, lauding the effectiveness of transparency and openness in weeding out bad behavior.

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