For Best Results in Brand Safety, Be Transparent and Trustworthy

Twitter brings marketers into the fold on user safety and data protection

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Twitter’s Caitlin Rush illustrates the growing interest from marketers in platform transparency reports. Below, in her own words, she urges brands to take more responsibility for their online presence and safety metrics.