For 2021, Risk-Taking Is the Answer

John French on why now could be the perfect time for your company's reorg

Give our readers an inside look at your brand's marketing approach by joining the Adweek Columnist Network. If you're a VP or above, submit your pitch.

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, John French, CEO of French LLC, wants media companies to be bold and daring in 2021. Below, in his own words, he shares his advice and experience with navigating times of transition.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in