For 2021, Risk-Taking Is the Answer

John French on why now could be the perfect time for your company's reorg

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Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, John French, CEO of French LLC, wants media companies to be bold and daring in 2021. Below, in his own words, he shares his advice and experience with navigating times of transition.

The challenge

Imagine you are the CEO. You call the shots—well, as much as your board and lenders let you. You’ve managed your company through one of the greatest, if not the greatest, disruptions



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