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Curated content platform Flipboard began its local news initiative in 23 metropolitan areas in the U.S. and Canada in January 2020, expanding its availability throughout the year to eventually reach 60 at the end of last October. That total increased dramatically Tuesday.
Flipboard’s local news coverage is now available in more than 1,000 cities, towns and regions across the U.S. and Canada, including all of Nielsen’s 210 DMAs (designated market areas).
Product manager Brian Gottesman told Adweek the update represents a “quantum leap from what we had before.”
People in the U.S.
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