Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
With the planned deprecation of third-party cookies in Chrome coming next year, The Financial Times is using a solution designed to help marketers replace—and potentially improve upon—one of the cookies’ most vital functions: ad frequency capping. And early indications of its success are encouraging.
Introduced earlier this year, the publisher’s frequency optimization tool aims to give advertisers a cookieless means of measuring and fine-tuning ad exposure across The Financial Times’ ecosystem, said media director Lucy Marchington.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in