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Online Ad Revenue to Surpass Magazine Ad Dollars in 2006
2006 will mark the first time the Internet grosses more advertising revenue than magazines.
(Source: Advertising Age, April 17, citing a Merrill Lynch report)
Online buyers Spent More Than Ever in 2005
Consumers spent more money on online content in 2005 than ever before, with the average annual spending per customer topping $100 for the first time, according to a study by the Online Publishers Association. The study notes that only 12 percent of the total Web population is currently purchasing online content.
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