Fast Stats

Inserts and Circulars Best Attention-Getters
47% of Americans believe inserts and circulars are the advertising vehicles that best capture their attention—a 9% increase since 2003.
43% of respondents said TV advertising best piques their interest—a 10% decline since 2003.
Source: Vertis Communications’ “Vertis Customer Focus 2008: Retail” study

Publishing Executive Staff

Publishing Executive serves as the most reliable resource of insight and analysis on the magazine media industry. We provide the most intelligent coverage of the publishing industry, from strategic management insight and digital publishing innovations to production, marketing, audience development and more. The publication was acquired by Adweek in September 2020.

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