Fast Stats

Inserts and Circulars Best Attention-Getters
47% of Americans believe inserts and circulars are the advertising vehicles that best capture their attention—a 9% increase since 2003.
43% of respondents said TV advertising best piques their interest—a 10% decline since 2003.
Source: Vertis Communications’ “Vertis Customer Focus 2008: Retail” study

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