Video: How Farm Journal Uses Social to Fill Data Holes

Social media is a powerful though sometimes misused audience development tool, said Farm Journal VP of digital sales James Arnold during a recent Publishing Executive webinar. Engaging readers on social isn’t necessarily about achieving massive reach, but rather targeting known users and filling in the gaps in a publisher’s data set.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in