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A Berlin museum focused on life in former East Germany is transporting virtual visitors back to a pivotal moment in history through the power of augmented reality and the popular open-world game Minecraft.
The DDR Museum teamed with Vice-owned creative agency Virtue on an educational campaign that allows anyone to build and tear down full-scale segments of the Berlin Wall through Minecraft Earth, an AR app that superimposes the Microsoft-owned game’s blocky graphics onto a user’s surroundings through their phone camera.
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