Facebook to Creators: Teamwork Makes the Dream Work

The social network introduces a Creator Collaborations feature

Discover exciting ways to capitalize on the power and passion of the sports community at Brand Play: The ADWEEK Sports Marketing Summit. Register today to join us in NYC or virtually on May 9.

Facebook introduced a new feature enabling creators to collaborate with other creators in order to expand their reach by co-authoring posts.

Creator Collaborations ensures that creators are properly credited for collaborative content.

The feature debuted for video posts, and it will be extended to other formats.

Here’s how it works: A creator can invite a second creator to publish a single piece of video content together, with the post being published on both creators’ pages.

Facebook said collaborators will share the same distribution for the content—reaching a larger audience due to the combined audiences of both creator pages—and be able to view shared insights within Creator Studio, such as engagement and reach.

People

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in