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Facebook introduced a new feature enabling creators to collaborate with other creators in order to expand their reach by co-authoring posts.
Creator Collaborations ensures that creators are properly credited for collaborative content.
The feature debuted for video posts, and it will be extended to other formats.
Here’s how it works: A creator can invite a second creator to publish a single piece of video content together, with the post being published on both creators’ pages.
Facebook said collaborators will share the same distribution for the content—reaching a larger audience due to the combined audiences of both creator pages—and be able to view shared insights within Creator Studio, such as engagement and reach.