Facebook Teams Up With Cultural Institutions on Instagram AR Effects

Le Grand Palais, the Palace of Versailles and The Smithsonian are first up

The effects were built using Facebook’s Spark AR platform Facebook

Facebook teamed up with Le Grand Palais, the Palace of Versailles and The Smithsonian to bring parts of the collections of the cultural institutions from France and the U.S. to Instagram users via augmented reality effects.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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