Sports marketing leaders from State Farm, the Golden State Warriors, the NBA and more will join ADWEEK Brand Play on May 9 to unpack the trends, techniques and tools you need to break into the space. Register for your virtual pass.
Facebook teamed up with Le Grand Palais, the Palace of Versailles and The Smithsonian to bring parts of the collections of the cultural institutions from France and the U.S. to Instagram users via augmented reality effects.
The effects were built using Facebook’s Spark AR platform, and they will enable Instagram users to spin the works of art 360 degrees and zoom in closer than would be possible at the actual museums.
The initiative is expanding to galleries, as well, starting with a new piece by Daniel Arsham, “Eroded Venus,” which will be part of his “Time Dilation” exhibition that will open next year at Perrotin New York.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in