Artificial Intelligence

Facebook Teams Up With Cultural Institutions on Instagram AR Effects

Le Grand Palais, the Palace of Versailles and The Smithsonian are first up

The effects were built using Facebook’s Spark AR platform Facebook

By David Cohen

December 10, 2020

Facebook teamed up with Le Grand Palais, the Palace of Versailles and The Smithsonian to bring parts of the collections of the cultural institutions from France and the U.S. to Instagram users via augmented reality effects.

David Cohen
@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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